Breaking
Fashion e-commerce grows 28% in Q4 2024
Indian fashion marketplaces see record sales during festive season. Mobile commerce leads with 68% of transactions.
Featured News
Sustainable Fashion Takes Center Stage
E-commerce platforms are prioritizing eco-friendly brands. Consumers show 42% higher engagement with sustainable product listings. Brands using recycled materials see 18% better conversion rates.
AI-Powered Personalization Drives Sales
Marketplaces using AI recommendations report 35% increase in average order value. Machine learning algorithms help sellers optimize pricing and inventory management in real-time.
Latest News
Metro Cities Drive 65% of Online Fashion Sales
Mumbai, Delhi, and Bangalore account for majority of e-commerce fashion purchases. Tier-2 cities show 24% growth year-over-year.
Small Sellers See 40% Revenue Boost
Independent fashion sellers leveraging social commerce and video content report significant sales increases. Reels and live shopping drive engagement.
Buy Now Pay Later Gains Traction
BNPL options increase checkout rates by 22%. Fashion purchases see higher adoption of flexible payment methods, especially for premium items.
Industry Insights
Mobile Commerce Dominates Fashion Shopping
72% of fashion purchases happen on mobile devices. App-based shopping experiences show 3x higher retention compared to web browsers.
Seasonal Fashion Trends Drive Q4 Sales
Winter collections and festive wear see 45% spike in demand. Sellers focusing on seasonal inventory management report better margins.
Marketplace Updates
Platform Growth
New seller registrations up 38% month-over-month. Fashion category sees highest growth in seller base.
Trust & Safety
Enhanced verification process reduces fraud by 52%. Buyer confidence increases with verified seller badges.
Logistics Innovation
Same-day delivery expands to 12 cities. Average delivery time reduced by 18% with optimized routing.
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